Guest posts are articles you write and post on other websites with the intention of earning a backlink. Guest post links are contextual, dofollow backlinks and are the most popular type of backlink used by SEOs to help increase their websites’ authority and rankings.
Press releases are official statements from a company giving information on a particular matter. These statements get distributed to and published by news companies, and they include backlinks back to your site. Press releases are a natural way to show Google that your business is accomplishing newsworthy things.
Banners are the creative rectangular ad that are shown along the top, side, or bottom of a website in hopes that it will drive traffic to the advertiser's proprietary site, generate awareness, and overall brand consideration. This type of visual banner-style online advertising is a form of display advertising
Local SEO (Search Engine Optimization) is the process of improving search engine visibility for local businesses, primarily those with brick-and-mortar locations. By following local SEO best practices, businesses can improve organic traffic from searches performed by customers in nearby areas
Off-page SEO refers to SEO tactics applied outside of a website to improve its rankings. These tactics often include link building, guest posting, social media marketing, and more.
On-page SEO focuses on optimizing parts of your website that are within your control, while off-page SEO focuses on increasing the authority of your domain through content creation and earning backlinks from other websites.